STUDENT CONTEST BREATHES NEW LIFEINTO MADA
Students from Miami InternationalUniversity of Art & Design were pitted against each other to create a branding platform in the MADA Branding Challenge
An organization’s logo is one of its most powerful features. It’s an instant visual representation and a symbol that audiences remember. The students at MiamiInternational University of Art & Design, a university rich with curriculum in the creative arts, media arts and design, know this all to well. When MADA approached the university’s faculty to collaborate on a student branding competition, a partnership was born.
Working through the university’s Debra Pierce and Margaret Gonzalez, the Chair of the Graphic Design Department and working under the direction of Professor Adnan Razack, the MADA Branding Challenge criteria was co-developed. Essentially it called for the creative, distinctive and practical design of a logo for the organization, along with print and online applications of that design. Four groups comprised of graphic design and advertising students, competed for the chance to enhance their portfolios, garner recognition and gain a sense of “real world experience.”
In the spirit of the competition, the groups branded themselves too. The winning team, The Manhattan Project, bested the others with a clean, modern and impacting logo design. The creator of the logo was the team’s leader, Stephan Leddick.
A special exhibition, showcasing the designs and ideas proposed by the students from Miami International University of Art & Design, along with the unveiling of the winning logo is programmed for February 11, 7-10 p.m. at Hardcore Contemporary Art Space. The special exhibition is on view till March 5.