Pepe López likes playing with codes, with mental representations. he enjoys himself diverting products from their current use and giving them a new dimension, a new meaning.
What is the difference between a work of art and consumer goods? Playing with symbolism, with senses, is the purpose of his work. Each of his works testify his will to make of the artist’s name, a mass-media brand; Chocolate under attack (2001), Chocolate Camouflage Collection (2002), Comme à la Télé (2004), Boom (2006).
Art for a globalise society, art for the general public which needs to acquire tangible properties and to exchange commercial messages.
By creating shock meetings between various cultures, between piece of art and consumer goods, Pepe López invites us to a journey into his own globalization.
